Save Time, Money, and a Lot of Unnecessary Frustration

This Business Bootcamp is intentionally step-by-step and done-for-you, because I don’t want you wasting years figuring it all out the hard way (like I did!)

When I started, I didn’t know much about business and marketing. I spent far too much time (and money) chasing strategies that sounded impressive but didn’t actually move the needle like expensive advertising, high-priced marketing agencies, and complicated systems that weren’t built for a solo practitioner offering a specialized service like accent training.

What I eventually learned — through experience, marketing training, and business mentoring, not theory — is that simple, consistent systems work best in this field.

Inside the Bootcamp, you’ll learn how to:

• Use email marketing to build real relationships (without feeling salesy)
• Create a clear, consistent social media presence that attracts the right students
• Rely on strategies that support long-term growth, not short-term spikes
• Focus your time and energy on what actually leads to enrollments

Because this Bootcamp is built specifically for instructors who have completed our Accent Specialist or GlobalVoice Certifications, everything you learn connects directly to your method, your services, and your offers with no guesswork, no generic advice, and no wasted effort.

The goal isn’t to do more marketing.
It’s to do the right marketing so your skills translate into steady income and real return on your time. 

Business Bootcamp is offered for 0.5 ASHA CEUs

Note that 0.1 ASHA CEU = 1 contact hour.

To receive a  Certificate of Training or earn ASHA CEUs, you will need to:

• Watch all required video lessons
• Pass an online, multiple choice quiz with 80% accuracy.  You are permitted to retake the quiz until you have achieved a passing score.
• Complete and submit the online course evaluation. 
• Complete and submit the online ASHA CEU or CE hour request form

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Learning Outcomes

After Completing This Course Participants Will Be Able To

• Define basic principals of digital marketing
• Prepare a marketing plan for your business
• Identify correlation of marketing communication frequency with consistent sales and enrollments
• Apply marketing strategies to increase student enrollment and current student retention
• Describe your title and services in a way that will benefit your marketing efforts
• Explain the value and purpose of creating and sharing free content
• Develop and create promotional materials that will attract new students, establish your expertise, and showcase your teaching style
• Formulate a proposal to increase the number of students who convert (schedule a paid session) during the free call/assessment 
• Evaluate the need for paid advertising
• Select the platforms, software, and systems to use to market your services

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Presenter and Disclosures

Presenter:

Jessica Kijowski, MS, CCC-SLP is an ASHA certified Speech-Language Pathologist who has spent the last 24 years teaching accents and dialects to award-winning actors, models, voice over artists, corporate executives, lawyers, teachers, diplomats, and professional voice users from all over the world.

After earning a Master’s degree in Speech-Language Pathology in 2000 and completing an internship focused the vocal rehabilitation of actors and singers, Jessica began her career as an Accent and Dialect Specialist at New York Speech Improvement Services and The Sam Chwat Speech Center before opening her own private practice in 2013. 

She created The Accent Channel in 2015 to offer online speech improvement courses, workshops, and teacher training programs. Jessica has also been an Adjunct Professor of Voice and Diction at New York University.

Presenter Disclosures:

Financial – Jessica Kijowski is creator and owner of The Accent Channel and receives a salary.

Financial – Jessica Kijowski recommends optional products and services in this program and may receive affiliate fees through the  Amazon Associates program and the Kajabi Affiliate program if you purchase these products and services using our links.

Non-Financial – Jessica Kijowski has no relevant non-financial relationships to disclose.

Content Disclosure:

No relevant content disclosures.

Intended Audience:

SLPs and ESL Teachers

Program Overview

Format: Video lessons, related downloadable PDF's, instructor chat section, private Facebook group, and live group Zoom calls

On-Demand Learning:  Once you enroll, you'll get immediate access to all lessons and all materials. 

Total Instruction Time: 304:36 minutes = 5.07 hours = 0.5 ASHA CEUs

Module 1:  Business Foundations

Lesson 1:  The ABCs of Marketing:  12:04

• Set up a proven marketing system to attract more students at higher rates, fill your caseload, and grow your business
• Understand the different types of customers in your business and why you need to speak to them in different ways
• Choose the most effective time to present the offer of a free discovery call or free assessment to potential students
• Develop strategies in your business to turn potential students into paying students

Lesson 2:  Define YOUR Target Audience 18:30

• Understand how getting specific about your target audience will increase sales, enrollments, and student retention
• Become a more effective and in-demand teacher by focusing on a specific target audience
• Complete exercises and prompts to help you identify your target audience

Lesson 3: Define your Title and your Services: 6:37

• Choose the most appropriate words to describe your job title and your services
• Complete exercises and prompts to help you define your title and services

Lesson 4: Define your Marketing Messaging:  10:24

• Answer the key questions that will be the basis for your marketing messaging
• Identify your students' fears and challenges, as well as their goals and desires, so that you can effectively communicate the value of your speech improvement services
• Talk about your business in a way that promotes your services without really selling 
• Understand what potential students are really looking for in a speech professional so you can give them more of it (and see more consistent sales and enrollments!)
• Complete exercises and prompts to help you develop marketing messaging

Lesson 5:  Create your “How I Help” Marketing Statement:  18:30

• Create your How I Help Statement to use on your website if you have one, on a landing page, sales pages, in your bio, in your social media profiles, or as a template for a video explaining who you are and what you offer.

The purpose of the How I Help Statement:  To let potential students know a little more about you and to clearly and concisely explain how you can help them, and how much better their lives will be after working with you. It’s similar to an elevator pitch.

Module 2:  Set Up for Consistent Enrollments

Lesson 1:  Accent Specialist Marketing Plan Overview 10:55

• Prepare your marketing plan
• Review the customer journey to understand WHY we’re going to do all the work that we’re going to do
• Evaluate the need for paid advertising
• Select the platforms, software, and systems, that you’ll use to market your services

Lesson 2:  Business Bootcamp Action Item List: 20:01

• Complete the most important first action steps that you need to work with students and set up your business for consistent enrollments
• Download a copy of the Business Bootcamp Action Item List, to get a step-by-step guide to starting your business, as well as all my recommendations on the equipment, software, and other basics that you will need  to run your business

Lesson 3:  Importance of an Email List: 6:29

• Assess the value of an email list as part of your marketing strategy
• Compare the goals of email vs. social media marketing to decide what's best for your business

Lesson 4:  What to write on your email list opt-in form and landing page:  23:18

• Formulate exactly what to write on your opt-in page to get potential students excited to learn more about your services and maximize conversions
• Analyze examples of effective opt-in pages to use as inspiration for your own

Lesson 5:  Set up your Email Opt-in Landing Page in One Afternoon: 17:32

• Step-by-step tutorial of how to set up an email opt-in landing page
• Work along with me to set up your own page

Module 3: Attract New Students and Build a Relationship

Lesson 1:  Making your Free Content Matter: 19:25

• Create engaging free lessons that will attract new students, establish your expertise, and showcase your teaching style
• Identify your goal when sharing free content
• Develop a system of content creation to save time and avoid overwhelm
• Choose the most effective format for free content
• Understand the purpose of creating and sharing free content
• Use my shortcuts for creating free lessons that will save you a ton of time, effort, and frustration

Lesson 2:  Topic Inspiration:  It’s not Stealing: 2:03

• Recognize that only a limited number of speech-related topics are available as free contentand that it’s perfectly acceptable to create content on subjects that others have already covered.
• Advice for making your content your own!

Lesson 3:  Reusing and Repurposing Content to Save Time and Overwhelm!: 9:07

• Strategies and resources for reusing and repurposing content
• Content Calendar strategies

Lesson 4:  Video Creation Simplified (and on a Budget):  26:09

• Implement my step-by-step process to make video creation fun, easy, a LOT less intimidating, and something that you can work into your schedule every week.
• Get script creation tips
• Download a copy of my video script template
• Specific recommendations for easy to use and affordable video, audio, lighting, and editing equipment and software
• Evaluate your skill level and needs so you can start working with what you already have before investing in expensive new equipment
• Tips to look and sound great in a video

Lesson 5: Template for Email Newsletter:  20:19 

• Understand why consistent emails are important to convert potential students into paying customers
• Design your own weekly emails and social media posts using my template to make the process fast and easy
• Optimize your emails, social media posts, and other promotional content to convert potential students into paying students
• Understand the most important factors that affect deliverability so you can keep your emails out of the spam folders and in your customer's inbox
• Get ideas for email content for potential, current, and past students (you need to communicate with each of them in different ways)

Lesson 6:  Weekly Marketing Schedule:  6:56

• Decide how much time you will need to devote to marketing each week
• Get time saving tips for the weekly tasks you’ll need to run your business
• Set up your weekly marketing schedule

Module 4: Convert to Paying Students

Lesson 1:  Offering a Free Call or Assessment: 9:58

• Define the difference between a free consult call and a free speech assessment
• Compare the pros and cons of each
• Decide which option is the best fit at this stage of your business
• Get a copy of my template to create your free call/assessment offer (exactly what to say or write on your booking page)

Lesson 2: Get the Word Out About your Free Call/Assessment:  9:22

• Implement proven strategies to attract social media followers, email subscribers, and new students
• Learn how to talk about your free offer without feeling like you’re selling
• Tips for offering free workshops to share your free offer
• Discover the power of collaborating with other speech pros

Lesson 3:  Strategies to Increase your Assessment Conversion Rate:  12:59

• Analyze your free call/assessment strategy to find the right balance of teaching and selling
• Clearly explain the value of your services
• Formulate a proposal to increase the number of students who convert (schedule a paid session during the free call/assessment)
• Prepare an outline of what to discuss during the free call/assessment

Module 5:  Expand Your Business

Lesson 1:  Don’t Forget About your Hot Audience!  5:57

• Learn why it’s important to create offers for your past and current students
• Compare ideas for programs, products, and services for these students
• Recognize the benefits of long-term products and services for your students’ success and for your business

Lesson 2:  Asking for Testimonials:  13:56

• Learn why referrals and testimonials are important to grow your business
• Create a process for asking for referrals and testimonials so you actually get some great ones
• Download the Asking for Testimonials worksheet

Lesson 3:   Revenue Beyond Private Sessions:  14:42

• Develop products/services that will bring passive income (in addition to private sessions)
• Evaluate and brainstorm creative ideas for these other products/services
• Compare recommendations for the software and other tech to make it happen

Lesson 4:  Why YouTube is the Best Kept Marketing Secret: 8:05

• How I use YouTube to consistently find and enroll new students
• Understand the difference between YouTube and other social media platforms
• Compare different ways to use a YouTube channel for teaching and marketing

Lesson 5: Practical Advice from an Old Pro:  5:58

• Assess and adjust your accent instructor mindset
• Words of wisdom for solopreneurs

Total Course Instruction Time: 304:36 minutes = 5.07 hours = .5 ASHA CEUs 

Access all modules and lessons 24/7

We Offer a Valuable Skill. Let’s Acknowledge It.

As speech professionals, we help people change the way they communicate in meaningful ways. Our students use the skills we teach them to navigate conversations with confidence, connect more deeply with others, succeed professionally, and express their ideas clearly at work and in life.

These are not small outcomes. They are genuinely life-changing skills.

And yet, far too many SLPs, ESL teachers, speech coaches, and accent specialists are underpaid and undervalued for the work they do.

One reason this happens is simple. Most of us were never taught how to market our services or build income around our skills. We were trained to do the work well, to focus on our students, and to leave the business side to someone else.

So when it comes time to put ourselves out there, set rates, or attract our own clients, it’s completely normal to feel overwhelmed, unqualified, or unsure where to start.

As a result, there are highly skilled instructors delivering incredible results who still struggle to fill their schedules. Many rely on tutoring platforms and give up a significant portion of each session fee, not because their work lacks value, but because they were never shown another option.

Platforms can be a helpful starting point. But how long do you want to give up control over your pricing, your policies, and a percentage of your income when you’re the one doing the real work?

On these platforms, instructors are often encouraged to compete on price. That creates the illusion that accent and pronunciation training is oversaturated. In reality, the issue is rarely demand.

The real challenge is standing out and clearly explaining what you do and why it matters.

Students don’t choose instructors based on credentials alone. They choose based on clarity of the outcome. They want to understand how working with you will help them speak more clearly, feel more confident, and move forward in their lives.

Inside the Accent Specialist Business Bootcamp, you’ll learn how to position yourself as a trusted expert in accent and pronunciation training, communicate the value of your work clearly, and attract students who are ready to invest.

You don’t have to settle for low rates, give up control of your schedule, or let someone else decide what your work is worth.

You can find your own clients. You can build income around your expertise. And students are already out there looking for the skills you offer. You just need a clear way to connect with them.