The Accent Channel
Accent Specialist Business Bootcamp
Business Training for Speech and Language Professionals
Attract more students at higher rates, fill your caseload, and grow your business.
If you are a Speech Pathologist or Audiologist who wants to earn ASHA CEUs for this program, please use this page to enroll.
As specialists in speech, language, and accent training, we weren't meant to settle for low hourly rates just to fill up our schedules. We bring real expertise and highly specialized skills to the table, making us incredibly valuable.
It's time to recognize our worth and start asking for the compensation we deserve!
That's where this Business Bootcamp comes in.
It’s a marketing program specifically designed for Speech and Language Professionals who want to consistently attract students willing to pay higher rates for the specialized skill of accent and pronunciation training.
Since 2020, our program has helped over 200 speech professionals just like you find their own students and launch successful accent training businesses.
Say goodbye to empty time slots and hello to a
fully booked schedule.
Course Description:
Learn marketing and business basics that every teacher should know.
Complete our Action Item List to quickly execute the most important first steps to set up your business for consistent enrollments
Implement proven, what’s-working-now strategies to find new students and grow your business, while still respecting the importance of cultural sensitivity when offering accent/pronunciation training.
Set up a marketing system that consistently attracts new students without spending a ton of time on social media or any money on ads.
Develop a pricing structure for your sessions and packages and learn how to get the offer of your services in front of students who want your help.
Create marketing content: Optimize emails, social media posts, opt-in pages, and other promotional content to transform potential students into paying clients and boost conversion rates.
Scale your business with a plan to develop products and services to help your students continue to improve, while providing passive income in addition to private sessions.
The Accent Channel Business Bootcamp will equip you with the marketing knowledge, essential tools, and unwavering support you need to turn your passion for teaching into a profitable venture. We’ve helped other teachers do it and we're here to help you succeed too.
Invest in yourself, invest in your future. If you're ready, we will help you build a thriving business that you love.
Business Bootcamp program is offered for 0.5 ASHA CEUs
Note that 0.1 ASHA CEU = 1 contact hour.
What's the refund policy?
Can I earn ASHA CEUs or continuing education hours for this?
Do I need a special certification or licensure to teach accents and dialects?
Do I need to be a native speaker of English to teach an American accent?
How long does it take to complete the program?
Will this program teach me how to work with students?
Will I receive a certificate of completion?
Your expertise deserves to be valued, and you have the power to make a difference in your students' lives.
When you’re ready to
- Work with students who respect and admire the skills you offer
- Be in total control of your schedule, your policies, and your work life
- Break free from the tutoring platforms
- Stop giving away a portion of your session fees
- Confidently charge a higher hourly rate
- Turn your teaching skills into a thriving business
Here are the steps we’ll take to get you there.
- First Steps Action List
You’ll start by completing a list of crucial first action steps to get yourself set up and ready to work with your own students.
- Choose the right platforms and tools to establish a thriving business
The program curriculum, along with my recommendations and the input from our community of like-minded teachers will help you select the most effective platforms, software, and delivery systems to effectively market your services. You won’t need to spend hours researching products or waste money on things you don’t need. We will start with the basics and then talk about where you should upgrade after you’re bringing in a steady income.
- Implement a proven marketing system tailored specifically for speech professionals
This system will help you find students who truly appreciate and respect your skills and are willing to pay for the highly specialized skill of accent training. It will run in the background of your business and continue to attract new students month after month to ensure a steady flow of opportunities and growth.
- Optimize your pricing structure
Learn to confidently set higher rates that reflect the value of your services and expertise. Then, develop products and services to help advanced students continue to improve, but also to provide passive income in addition to private sessions. This creates financial stability and growth for your business.
- Optimize your marketing content
Fine-tune your emails, social media posts, opt-in pages, and other promotional content to transform potential students into paying clients and boost conversion rates.
If you’re tired of struggling to fill your schedule, the Accent Channel Business Bootcamp will show you how to leverage your unique strengths and showcase your teaching style.
You’ll learn to target the right students, who see the value in accent and pronunciation training and are willing to pay for this specialized service.
Accent Specialist + Business Bootcamp
TOTAL TRAINING BUNDLE
$699
Save on Teaching + Marketing
LIFETIME ACCESS
PLUS a 1-year Premium membership to the Speech Coach Collective.
Payment Plan available: Click for info.
✔︎ Learn to assess students and create training programs that get real results
✔︎ Pre-designed curriculum to confidently work with speakers from different language backgrounds
✔︎ Gain in-depth knowledge about various accents of English, including regional dialects
✔︎ Develop the skills to work with specific populations like actors and corporate clients
✔︎ Listen to recordings of real sessions with real students to feel confident that you are doing everything the right way
✔︎ A listing in our online Teacher Directory to help you find students
✔︎ Live group meetings twice a month for all questions
✔︎ Mentorship from experienced accent instructors
✔︎ Learn marketing basics that we should have been taught in school.
✔︎ Find qualified students ready to invest in accent training
✔︎ Implement a marketing plan specifically tailored for speech professionals
✔︎ Fine-tune emails, social media, opt-in pages, and promotional content for higher conversion rates
✔︎ Set up systems to minimize marketing time on social media and avoid ad expenses
✔︎ Optimize pricing and set higher rates that reflect the value of your expertise
✔︎ Create financial stability by developing products to help advanced students AND generate passive income for you
Business Bootcamp
Only
TOTAL TRAINING BUNDLE
$299
Marketing Training Only
LIFETIME ACCESS
PLUS a 1-year Basic membership to
the Speech Coach Collective.
Payment Plan available: Click for info.
✘ Learn to assess students and create training programs that get real results
✘ Pre-designed curriculum to confidently work with speakers from different language backgrounds
✘ Gain in-depth knowledge about various accents of English, including regional dialects
✘ Develop the skills to work with specific populations like actors and corporate clients.
✘ Listen to recordings of real sessions with real students to feel confident that you are doing everything the right way
✘ A listing in our online Teacher Directory to help you find students
✔︎ Live group meetings twice a month for all questions
✔︎ Mentorship from experienced accent instructors
✔︎ Learn marketing basics that we should have been taught in school.
✔︎ Find qualified students ready to invest in accent training
✔︎ Implement a marketing plan specifically tailored for speech professionals
✔︎ Fine-tune emails, social media, opt-in pages, and promotional content for higher conversion rates
✔︎ Set up systems to minimize marketing time on social media and avoid ad expenses
✔︎ Optimize pricing and set higher rates that reflect the value of your expertise
✔︎ Create financial stability by developing products to help advanced students AND generate passive income for you
Accent Specialist Training Only
TOTAL TRAINING BUNDLE
$499
Teaching Training Only
LIFETIME ACCESS
PLUS a 1-year Premium membership to the Speech Coach Collective.
Payment Plan available: Click for info.
✔︎ Learn to assess students and create training programs that get real results
✔︎ Pre-designed curriculum to confidently work with speakers from different language backgrounds
✔︎ Gain in-depth knowledge about various accents of English, including regional dialects
✔︎ Develop the skills to work with specific populations like actors and corporate clients
✔︎ Listen to recordings of real sessions with real students to feel confident that you are doing everything the right way
✔︎ A listing in our online Teacher Directory to help you find students
✔︎ Live group meetings twice a month for all questions
✔︎ Mentorship from experienced accent instructors
✘ Learn marketing basics that we should have been taught in school.
✘ Find qualified students ready to invest in accent training
✘ Implement a marketing plan specifically tailored for speech professionals
✘ Fine-tune emails, social media, opt-in pages, and promotional content for higher conversion rates
✘ Set up systems to minimize marketing time on social media and avoid ad expenses
✘ Optimize pricing and set higher rates that reflect the value of your expertise
✘ Create financial stability by developing products to help advanced students AND generate passive income for you
Program Overview
Format: Video lessons, related downloadable PDF's, instructor chat section, private Facebook group, and live group Zoom calls
On-Demand Learning: Once you enroll, you'll get immediate access to all lessons and all materials.
Total Instruction Time: 304:36 minutes = 5.07 hours = 0.5 ASHA CEUs
Module 1: Business Foundations
Lesson 1: The ABCs of Marketing: 12:04
- Set up a proven marketing system to attract more students at higher rates, fill your caseload, and grow your business
- Understand the different types of customers in your business and why you need to speak to them in different ways
- Choose the most effective time to present the offer of a free discovery call or free assessment to potential students
- Develop strategies in your business to turn potential students into paying students
Lesson 2: Define YOUR Target Audience 18:30
- Understand how getting specific about your target audience will increase sales, enrollments, and student retention
- Become a more effective and in-demand teacher by focusing on a specific target audience
- Complete exercises and prompts to help you identify your target audience
Lesson 3: Define your Title and your Services: 6:37
- Choose the most appropriate words to describe your job title and your services
- Complete exercises and prompts to help you define your title and services
Lesson 4: Define your Marketing Messaging: 10:24
- Answer the key questions that will be the basis for your marketing messaging
- Identify your students' fears and challenges, as well as their goals and desires, so that you can effectively communicate the value of your speech improvement services
- Talk about your business in a way that promotes your services without really selling
- Understand what potential students are really looking for in a speech professional so you can give them more of it (and see more consistent sales and enrollments!)
- Complete exercises and prompts to help you develop marketing messaging
Lesson 5: Create your “How I Help” Marketing Statement: 18:30
- Create your How I Help Statement to use on your website if you have one, on a landing page, sales pages, in your bio, in your social media profiles, or as a template for a video explaining who you are and what you offer.
The purpose of the How I Help Statement: To let potential students know a little more about you and to clearly and concisely explain how you can help them, and how much better their lives will be after working with you. It’s similar to an elevator pitch.
Module 2: Set Up for Consistent Enrollments
Lesson 1: Accent Specialist Marketing Plan Overview 10:55
- Prepare your marketing plan
- Review the customer journey to understand WHY we’re going to do all the work that we’re going to do
- Evaluate the need for paid advertising
- Select the platforms, software, and systems, that you’ll use to market your services
Lesson 2: Business Bootcamp Action Item List: 20:01
- Complete the most important first action steps that you need to work with students and set up your business for consistent enrollments
- Download a copy of the Business Bootcamp Action Item List, to get a step-by-step guide to starting your business, as well as all my recommendations on the equipment, software, and other basics that you will need to run your business
Lesson 3: Importance of an Email List: 6:29
- Assess the value of an email list as part of your marketing strategy
- Compare the goals of email vs. social media marketing to decide what's best for your business
Lesson 4: What to write on your email list opt-in form and landing page: 23:18
- Formulate exactly what to write on your opt-in page to get potential students excited to learn more about your services and maximize conversions
- Analyze examples of effective opt-in pages to use as inspiration for your own
Lesson 5: Set up your Email Opt-in Landing Page in One Afternoon: 17:32
- Step-by-step tutorial of how to set up an email opt-in landing page
- Work along with me to set up your own page
Module 3: Attract New Students and Build a Relationship
Lesson 1: Making your Free Content Matter: 19:25
- Create engaging free lessons that will attract new students, establish your expertise, and showcase your teaching style
- Identify your goal when sharing free content
- Develop a system of content creation to save time and avoid overwhelm
- Choose the most effective format for free content
- Understand the purpose of creating and sharing free content
- Use my shortcuts for creating free lessons that will save you a ton of time, effort, and frustration
Lesson 2: Topic Inspiration: It’s not Stealing: 2:03
- Recognize that there is a limited number of speech-related topics available for free content and that it’s perfectly acceptable to create content on subjects that others have already covered.
- Advice for making your content your own!
Lesson 3: Reusing and Repurposing Content to Save Time and Overwhelm!: 9:07
- Strategies and resources for reusing and repurposing content
- Content Calendar strategies
Lesson 4: Video Creation Simplified (and on a Budget): 26:09
- Implement my step-by-step process to make video creation fun, easy, a LOT less intimidating, and something that you can work into your schedule every week.
- Get script creation tips
- Download a copy of my video script template
- Specific recommendations for easy to use and affordable video, audio, lighting, and editing equipment and software
- Evaluate your skill level and needs so you can start working with what you already have before investing in expensive new equipment
- Tips to look and sound great in a video
Lesson 5: Template for Email Newsletter: 20:19
- Understand why consistent emails are important to convert potential students into paying customers
- Design your own weekly emails and social media posts using my template to make the process fast and easy
- Optimize your emails, social media posts, and other promotional content to convert potential students into paying students
- Understand the most important factors that affect deliverability so you can keep your emails out of the spam folders and in your customer's inbox
- Get ideas for email content for potential, current, and past students (you need to communicate with each of them in different ways)
Lesson 6: Weekly Marketing Schedule: 6:56
- Decide how much time you will need to devote to marketing each week
- Get time saving tips for the weekly tasks you’ll need to run your business
- Set up your weekly marketing schedule
Module 4: Convert to Paying Students
Lesson 1: Offering a Free Call or Assessment: 9:58
- Define the difference between a free consult call and a free speech assessment
- Compare the pros and cons of each
- Decide which option is the best fit at this stage of your business
- Get a copy of my template to create your free call/assessment offer (exactly what to say or write on your booking page)
Lesson 2: Get the Word Out About your Free Call/Assessment: 9:22
- Implement proven strategies to attract social media followers, email subscribers, and new students
- Learn how to talk about your free offer without feeling like you’re selling
- Tips for offering free workshops to share your free offer
- Discover the power of collaborating with other speech pros
Lesson 3: Strategies to Increase your Assessment Conversion Rate: 12:59
- Analyze your free call/assessment strategy to find the right balance of teaching and selling
- Clearly explain the value of your services
- Formulate a proposal to increase the number of students who convert (schedule a paid session during the free call/assessment)
- Prepare an outline of what to discuss during the free call/assessment
Module 5: Expand Your Business
Lesson 1: Don’t Forget About your Hot Audience! 5:57
- Learn why it’s important to create offers for your past and current students
- Compare ideas for programs, products, and services for these students
- Recognize the benefits of long-term products and services for your students’ success and for your business
Lesson 2: Asking for Testimonials: 13:56
- Learn why referrals and testimonials are important to grow your business
- Create a process for asking for referrals and testimonials so you actually get some great ones
- Download the Asking for Testimonials worksheet
Lesson 3: Revenue Beyond Private Sessions: 14:42
- Develop products/services that will bring passive income (in addition to private sessions)
- Evaluate and brainstorm creative ideas for these other products/services
- Compare recommendations for the software and other tech to make it happen
Lesson 4: Why YouTube is the Best Kept Marketing Secret: 8:05
- How I use YouTube to consistently find and enroll new students
- Understand the difference between YouTube and other social media platforms
- Compare different ways to use a YouTube channel for teaching and marketing
Lesson 5: Practical Advice from an Old Pro: 5:58
- Assess and adjust your accent instructor mindset
- Words of wisdom for solopreneurs
Total Course Instruction Time: 304:36 minutes = 5.07 hours = .5 ASHA CEUs
Access all modules and lessons 24/7
BONUS! 1 year of access to The Speech Coach Collective (Basic Membership $179.00 value)
An exclusive learning community and library of materials only available to participants of our programs. Whether you're a seasoned professional or just starting out, our private community and LIVE MEETINGS every other week will provide you with practical strategies to attract more students, proven techniques to expand your teaching skills, and a supportive community to learn and collaborate.
Live Meetings Every Other Week
We meet every other week to talk, vent, brainstorm, troubleshoot, network, get motivated, hold each other accountable, encourage collaborations, and learn from guest speakers and industry experts.
You can ask questions, get feedback on your teaching or marketing, or troubleshoot any problems that you’re having. We can also just talk about speech stuff or blocks that you are facing in your business.
You'll also get access to an extensive collection of past sessions, so you can review and learn at your own pace.
In recent sessions we have covered:
- Mock Speech Assessments for speakers from many different language backgrounds to build your confidence and skill
- The 5 questions you must ask your accountant when starting an online business or side hustle
- Refining your target audience to stand out from the crowd and charge higher rates
- Using ChatGPT and Open AI for marketing and teaching
- Listening practice to improve our evaluation and assessment skills
- How to film, edit, and create video lessons on a tight budget
- Should you post rates on your website?
- Systems to run your business more efficiently
- Social Media vs. Email Marketing: Which is more important?
- Creative ways (beyond private sessions) to increase revenue and grow your business.
- What goes into a Facebook/Google Ad (with my template)
- Template for a perfect Sales Page
- Crafting emails that get engagement and make sales
- Affiliates as an extra stream of income
- How to ask for testimonials without making it awkward
- Improving client retention
And so much more...
Replays are available and all students may submit questions whether they attend live or not.
Private Community
Expand your knowledge, improve your coaching techniques, or simply connect with like-minded professionals. We invite you to join the conversation and benefit from the collective wisdom and experience of our community.
After your 1 year of access to The Speech Coach Collective expires, you can choose to renew.
It's not automated, so there is nothing to cancel. You'll get an email with a link you can use to purchase a monthly or yearly membership. The Speech Coach Collective is only available to participants of The Accent Channel courses, programs, and trainings.
We Offer a Valuable Skill - Let's Acknowledge It!
As speech professionals, we have the incredible ability to help others communicate more effectively. Our students rely on the skills we teach them to develop dynamic conversation abilities, connect with loved ones, excel in their careers, and gain confidence in expressing their ideas to clients and colleagues. These are life-changing skills!
That's why it's disheartening to see so many SLPs, ESL teachers, speech coaches, and accent specialists settle for low hourly rates and a lack of respect for the vital work we do.
One of the reasons for this may be that most of us were never taught the basics of marketing or how to run a business. We were trained to be doers, focusing solely on helping our students and clients, while someone else takes care of the business side of things.
It’s no wonder we feel unqualified, overwhelmed, and afraid to take the risk of starting a business for ourselves!
There are countless teachers providing exceptional services and achieving incredible results for their students, yet they still struggle to fill their schedules. Many teachers give up a portion of their session fee to tutoring platforms because they believe they lack the knowledge, skills, or experience to market their services effectively.
While offering your services on a tutoring platform is a good start, how long are you willing to give up a significant portion of your session fee when you're the one doing all the real work?
Many teachers feel lost in the crowd on tutoring platforms where lower session fees are used as a strategy to compete with other instructors. This creates the false impression that the market for accent training is oversaturated.
But the reality is, it's not about oversaturation; it's just that teachers struggle to stand out from the crowd and effectively explain how they can help. What really attracts new students is how we explain our services to them…what they gain from working with us. We need to clearly highlight the benefits they'll experience by investing their time and resources in our services.
We need to learn how to showcase the transformative impact we can have on their lives.
That's where this program comes in. You’ll learn to position yourself as a go-to expert in accents and pronunciation, so you will be noticed. This will increase your caseload and boost your income.
You don't have to settle for low hourly rates, lack control over your caseload, or allow someone else to take a cut of your income while dictating how much you should charge.
I'm here to let you know that you can find your own clients, and build a successful business. Students are out there looking for our help. You just need to know how to connect with them.
Want To Know What Other Teachers Are Saying About The Accent Channel?
Click here to read more reviews in their own words.
Support:
You don’t need to do this alone. You can ask questions inside the program or during a Live Meetup (Group Zoom Call). Join our exclusive Facebook Group where you can connect with fellow speech pros, share ideas, and ask for product and software recommendations. Building a business is much easier when you have other teachers supporting you.
Maximize Your Time and Budget:
I’m living proof that you don’t need to be tech-savvy or be backed by investors to run your own business. Other than accounting services at tax time, I do everything in my business myself.
Honestly, you don’t need much more than your computer, a few hours a week to devote to your business, and your dedication to show up and do the work.
So, don't worry about creating a website, hiring a developer, or finding the budget to run expensive advertising campaigns. You won't need to do any of that. The Accent Channel Business Bootcamp helps you set up a manageable business and implement practical and affordable marketing strategies that yield impressive results.
You'll get access to a comprehensive curriculum that covers everything from defining your area of specialization to marketing yourself effectively online. We'll also help you shift your mindset, empowering you with the confidence and mindset needed to succeed as a business owner.
After completing the program, you'll rock the skills to successfully find your own students and confidently charge the higher rates that you deserve.
Hello there! I'm Jessica, and I understand the challenges that come with promoting your services and attracting more students. I’ve been through it myself.
In 2013, I started my own accent training business from scratch, with zero students, but turned it into a thriving business with a full-time caseload.
Since 2020, I've helped over 200 speech and language professionals launch successful accent training businesses. Many of these teachers were able to leave their full-time jobs for the more fulfilling career of working for themselves.
When you’re ready to take action, I’d love to welcome you into our program and help you start an exciting new chapter in your career.
