And I can honestly say that having a YouTube channel that offers accent & pronunciation lessons for your students is a great way to promote your services and establish yourself as an expert.
Many YouTube creators make a lot of money with their channels. And you probably could!
The key to making money on YouTube is consistency. If you really wanted to make money, you would need to post at least once a week, probably more, but there are lots of other factors at play that affect how much money you can make.
I don’t make much money on YouTube (although I do get consistent monthly payouts which is nice) because I am not consistent about posting. If you go to my channel, you will see that I haven’t posted anything new in a while (NOT GOOD! Be better than me.)
So while I am not here to help you create a YouTube channel that makes a ton of money ( I am definitely not qualified to do that) I am here to convince you that YouTube is an amazing marketing tool and may have more benefits to your business than you might realize.
Did you know that YouTube is a search engine, just like Google? So when potential students type in search terms like “how to pronounce coffee” or “how to do an American accent” YouTube helps you rank in Google for those key words.
Many of my paying students have found me this way and it cost me nothing to find them and enroll them in my programs.
The feedback that I get from my subscribers is so incredibly valuable. In fact, the feedback from my YouTube subscribers has really helped me to streamline and improve all of my online courses.
Once you start posting lessons, your subscribers will let you know what they like, what they don’t love, and what they want more of.
I’ll admit that then I first started my channel, I was really nervous about getting negative comments or having to deal with trolls making comments about my appearance or other personal comments.
But I can honestly say that in 5 years, I’ve had to delete maybe 5 random offensive comments (and it’s easy to ban those people from your channel.) Most of the feedback that I get is positive (which I love) and really, really helpful and constructive (which I love even more!)
So if you are like me, a little shy and self-conscious about putting yourself out there into the world, I encourage you to do your best to get over it and take the risk. It is worth it!
If you post relatively consistently, the people who watch your lessons start to feel like they know you. They know what you are about, they know your teaching style, and they trust that you are a great teacher. This makes some of them want to work with you personally.
Many of my private students and the students in my online courses have found me on YouTube and after they worked through a few of my lessons, decided to contact me for more personal attention.
This is a good time for me to remind you to always post a link to your website, blog, list of services, or whatever you are promoting at any specific time right under your YouTube videos.
The ultimate goal is always to send potential students to YOUR website so they can learn more about you and how you can help them. Don’t give away your traffic.
You can (and should!!) promote your products and services in your YouTube videos. Doesn’t have to be anything long or complicated but people should know that you have a product or service available.
I have a short message promoting The Accent Channel in every single video. I also post a link to my website or to my email opt-in page right below every video.
To keep my traffic on my website, I embed my YouTube videos on my blog and send an email to my list every time I post a video. When I send an email, the link goes TO MY BLOG, not to YouTube. Again, don’t give away your traffic.
Starting a YouTube channel is easier than you think. But don’t just create one video, post it, and then not follow up each week. I would suggest producing at least 4 (or more) videos to stay ahead of that consistent weekly (or more) posting schedule.
If you are interested in learning more about how to create and produce accent and pronunciation video lessons for your students, I’d love to see you inside my teacher training program.
In the program, you’ll learn how to create video lessons that attract new students. I share great ideas for valuable lessons, give you scripts that you can use when filming your videos, share my recommendations for audio, video, lighting, and editing equipment… and more!
Plus, if you have questions or want to get really specific about how to create video lessons and online courses, we can discuss that as much as you like in the monthly Live Q and A sessions that are a part of the program.
I am also always available in the program by chat or email for your questions. You really don’t have to do this alone. You’ll get all the support you need in the program.
So I hope I have convinced you to start your channel! It’s been such an effective way to get the word out about my programs and services so I encourage you to try it out for yourself!
Links and Resources For This Lesson:
Getting Started As An Accent Instructor: My Teacher Training Program: https://www.theaccentchannel.com/accentinstructor
Other Teacher Training Courses at The Accent Channel: https://www.theaccentchannel.com/teachertrainingcourses
Accent Instructor Resources: Get my recommendations for the essential trainings, books, podcasts, software and more that you will need to start your own accent training business.
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