How to Charge Premium Prices for Accent & Communication Coaching

Charge Premium Prices in a Changing World:  What Speech Professionals Need to Know

5 Things You Must Have to Attract Students, Compete with AI, and Offer High-Value Accent & Communication Training

Why This Matters Now

Accent & Communication Coaching Is Booming — And Now Is the Time to Raise Your Rates

In today’s global workplace, communication isn’t just a skill…it’s currency.

When it comes to acing an interview, pitching to stakeholders, or simply feeling confident in conversation, both L1 and L2 English-speaking professionals want to sound clear, natural, and competent. And they’re actively looking for support to help them do that.

That’s where you come in.

If you’re a speech-language pathologist, SLP-A, ESL instructor, teacher, voice coach, or language expert you’ve already got the foundation:

Sharp ears.
Professional insight.
Real human connection.

You know how to listen. You know how to guide.
You’ve already helped people shift the way they speak, feel, and show up.

You don’t need to start from scratch.
You just need the structure to turn your skills into a high-value service that gets paid like one.

And yes...clients are investing in this.

But they’re not paying for more information.  They can get that on YouTube or in a cheap app.

They’re paying premium rates for transformation.

Ok, but how do you stand out when you don’t have a huge following, a fancy title, or years of experience?

You don’t compete on price. 

You create a premium experience that makes your value unmistakable.

Read on to learn exactly what you need to create this.

5 Must-Haves to Charge Premium Prices (Even If You’re Just Starting)

1. A Clear, Results-Driven Method

You don’t need 10 years of experience—but you do need a plan.

Premium clients expect structure, not guesswork.

✅ Can you assess your student’s needs in the first session?
✅ Can you confidently map out what they’ll achieve in 6–12 weeks?
✅ Do you have a consistent framework for pronunciation, rhythm, clarity, intonation, voice improvement, and professional speaking skills?

If not—start here. When your teaching method is solid, everything else becomes easier.

2. Premium Tools & Materials

Outdated worksheets or pieced-together materials can make your services feel amateur—no matter how skilled you are. 

Students expect more.  They’re looking for a high-quality, results-driven experience, and when they find it, they’re willing to pay for it.

What does that look like?

• Modern, well-designed tools that work across devices
• Expert guidance from someone trained, reliable, and responsive (Responsive is huge!  You’d be surprised how many students say other coaches never even replied to their initial inquiry. Be the one who does!)
• Personalization that AI apps or generic video courses simply can’t provide

• Thoughtful communication between lessons
• A clear sense of progress and momentum

Even small touches—like an online practice portal or branded homework templates—can create a polished, professional experience that sets you apart.

You don’t have to build all this from scratch.  I provide ready-to-use resources in my Certification Program, and there are other solid tools out there. 

But be careful. 

Some of the materials and training systems on the market haven’t evolved in years and are clunky and outdated (I'm not naming names.)  Others were designed for a completely different purpose (I WILL name names.  Child artic sheets, I’m talking to you!) and you definitely need something better than a few bookmarked YouTube links.

3. A Defined Niche & Ideal Client

Most coaches struggle because they’re trying to help “everyone.”

Here’s the fix:

Pick one group or type of student that you understand well (e.g., international grad students, call center professionals, medical professionals preparing for licensing interviews) and get crystal clear on what you help them achieve.

Think about your skills, language background, hobbies, or any area where you can offer unique expertise. That clarity can help you identify who you’re best equipped to help and make your work more effective.  You’ll understand their speaking challenges in advance, anticipate their needs, and shape your program to support them. 

When your message is specific, premium clients see you as the solution, not just another option.  They won’t even question your rates.

4. Messaging That Reflects Your Value

Let’s bust a myth: students aren’t paying for your time—they’re paying for what your time creates.

Don’t just say:

“I teach pronunciation.”

Say:

“I help professionals speak with clarity and confidence so they can land better jobs, lead meetings, and feel proud of how they sound.”

Use high-value, emotionally charged language in everything—your emails, social media, and website. Make your potential student feel how much better their lives will be after working with you.  That shift alone can double your bookings.

5. The Confidence to Charge Premium Rates

This is where most talented professionals get stuck.

They think:

“I don’t have enough experience.”
“There’s no market for $100+ speech coaching.”
“I’m not qualified.”

But successful coaches believe:

“I don’t need to be perfect—I just need a proven process.”
“I offer what AI and apps can’t: human nuance and emotional support.”
“People pay for clarity, confidence, and results. I deliver that.”

If you’re not there yet?
That’s not a flaw — that’s a gap in training.
And it’s one you can fix quickly.

When you have the right tools you’ll know exactly how to

• Lead a session
• Get real results
• Talk about your offer in a way that sounds like a no-brainer, even at premium rates.

That’s what the right training program can give you.

What to Look for in a Training Program

If you’re exploring how to get started in this space, or want to elevate your services so you can charge premium prices, look for a training program that provides:

• A proven method for evaluating and teaching speech clarity and communication improvement
• Tools that are effective, shareable, and easy to use
• Mentorship and live support so you’re not figuring it out alone
• Business strategy designed specifically for speech professionals—not vague “advice on finding students”
• A focus on helping you create a high-quality student experience from day one

🔥 “Want a Shortcut?”

If you're ready to offer a premium service that changes lives—and pays you accordingly—accent and communication coaching is one of the most in-demand, underserved niches right now.

The Accent Specialist Certification Program gives you everything you need to:

• ✅ Stop undercharging
• ✅ Stand out with confidence
• ✅ Work with clients who get it (and get results)

Inside, you’ll get:

• ✅ A proven teaching method that works across accents and skill levels
• ✅ Done-for-you tools, assessments, and ready-to-use resources
• ✅ Business strategy designed for speech professionals—no funnels, no fluff
• ✅ Ongoing support so you’re never building alone

👉 Check out the Certification Program